Simplicity is king. Whenever you are faced with a choice, always choose the simpler option. This is especially true when it comes to consumers.
Adding a shipping fee to your online shop is not simple. Your customers are forced to worry about the additional unknown cost. Each time they look at the price of your product, the back of their head is asking ‘but you haven’t calculate in the shipping cost yet. It’s not as cheap as it seems’.
That’s no good. Some of your customers may just abandon their shopping cart and forget about it.
The best solution is, as the title suggested, give free delivery. Tell your customers upfront and on the main page: ‘There are no additional cost, no shipping fee, no hidden charges’. Now, what prices your customers see are what they will get. Tension and stress dissolved and they can just go about their shopping without worry.
That only translates to more sales for you. How simpler can it get?
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